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Marketing Strategist, Sales Copywriter
Another local, Wendy was born in Woodland and grew up in Sacramento and Loomis. She earned a B.A. in English with honors at U.C. Davis, where she graduated Phi Beta Kappa. She’s a fan of ‘60s advertising greats David Ogilvy and Bill Bernbach, who put forth the radical notion that advertising should actually sell. When a friend gave her a copy of “Ogilvy on Advertising” in 1983, she was hooked. “If it doesn’t sell, it’s not creative,” Ogilvy said. Immortal words that have guided her work ever since.
Wendy started working with Dane in 1984, developing marketing strategies and writing sales copy. She has won many awards from advertising and public relations associations, but, like Dane, she gets her kicks from helping clients sell their products.
In 2000, Wendy took a job as Marketing Director for Balanced Body, the world's largest manufacturer of Pilates exercise equipment. She directed every aspect of the company’s marketing: advertising, website development, public relations, product branding, trade show marketing and video production. She was also a key member of the management team that guided the company’s growth and product development. By the time she re-joined Dane Henas Design in 2005, Balanced Body had become the worldwide leader in Pilates – a multi-million-dollar company with sales in 100+ countries.
In her off hours, Wendy works on a trout stream restoration project on her family’s cattle ranch near Mt. Lassen in northeastern California. She’s a die-hard downhill skier who loves to ski in storms – best powder, no people. She’s also a film buff with a taste for film noir, Japanese samurai movies and spaghetti Westerns.
Another local, Wendy was born in Woodland and grew up in Sacramento and Loomis. She earned a B.A. in English with honors at U.C. Davis, where she graduated Phi Beta Kappa. She’s a fan of ‘60s advertising greats David Ogilvy and Bill Bernbach, who put forth the radical notion that advertising should actually sell. When a friend gave her a copy of “Ogilvy on Advertising” in 1983, she was hooked. “If it doesn’t sell, it’s not creative,” Ogilvy said. Immortal words that have guided her work ever since.
Wendy started working with Dane in 1984, developing marketing strategies and writing sales copy. She has won many awards from advertising and public relations associations, but, like Dane, she gets her kicks from helping clients sell their products.
In 2000, Wendy took a job as Marketing Director for Balanced Body, the world's largest manufacturer of Pilates exercise equipment. She directed every aspect of the company’s marketing: advertising, website development, public relations, product branding, trade show marketing and video production. She was also a key member of the management team that guided the company’s growth and product development. By the time she re-joined Dane Henas Design in 2005, Balanced Body had become the worldwide leader in Pilates – a multi-million-dollar company with sales in 100+ countries.
In her off hours, Wendy works on a trout stream restoration project on her family’s cattle ranch near Mt. Lassen in northeastern California. She’s a die-hard downhill skier who loves to ski in storms – best powder, no people. She’s also a film buff with a taste for film noir, Japanese samurai movies and spaghetti Westerns.